OUR STORY
Started from a Simple Observation
Jasmine Relay began after years of watching well-intentioned technology projects arrive in Hong Kong businesses — quickly, loudly, and usually without lasting effect. The projects that worked were the ones built slowly around how the business already moved.
Founded in Kowloon, we started by working with two restaurant groups and a mid-sized insurance brokerage. Our interest was not in deploying the newest tools — it was in finding the smallest, most useful intervention that a working team could absorb without friction.
That thinking has shaped every service we offer today. We do not arrive with a packaged solution. We listen first, then map what already exists, then suggest where AI can take over work that is currently draining good people's time.
OUR MISSION
AI That Earns Its Place in Your Workflow
Our mission is narrow on purpose. We are not trying to digitally transform every aspect of how Hong Kong businesses operate. We focus on specific, well-defined tasks where AI adds real, sustained value — and where the business retains full control of every decision that matters.
"We measure success by whether a business is genuinely more capable a year after working with us — not by how much technology we installed."
What We Hold to in Every Engagement
Listen Before Proposing
Every engagement starts with a proper listening session. We do not arrive with a solution in hand.
People Remain in Charge
AI handles preparation work. Your staff make every decision that counts — without exception.
Compliance Is Not Negotiable
For regulated sectors, we treat Hong Kong's supervisory requirements as a starting point, not a constraint.
Honest Progress Reports
We share what is working and what is not, plainly, at every review point.
OUR PEOPLE
The Team at Jasmine Relay
Margaret Wong
Founding Director
Margaret spent a decade in operations consulting across Hong Kong's F&B and hospitality sectors before focusing entirely on AI adoption strategy for owner-operated firms.
James Lau
Integration Lead
James manages the technical delivery side of each project, coordinating system integration and workflow mapping for financial intermediary clients across Kowloon and Hong Kong Island.
Amy Chan
Content Strategist
Amy leads all F&B content work, pairing with restaurant and hotel clients for the first month of every engagement to ensure AI drafts match the brand voice and editorial standards of each operator.
STANDARDS & PROTOCOLS
How We Work — and What We Hold Ourselves To
Data Handling Protocols
Client data is handled under a signed confidentiality agreement and is never used beyond the scope of the specific engagement. No data is retained after project close without explicit consent.
Regulatory Alignment
For securities, insurance, and asset management clients, our workflows are designed around HKMA and SFC guidance on the use of technology in regulated activities.
Editorial Quality Assurance
All AI-generated content produced under our F&B service passes through a human content review before being delivered to the client. No draft goes out unreviewed.
Scheduled Progress Reviews
Every engagement includes structured review points — weekly for short projects, quarterly for long-term partnerships — where we assess what is working and adjust the approach if needed.
Staff Knowledge Transfer
We do not create dependency on our involvement. Staff coaching and written playbooks are built into our longer engagements so that your team can carry the work forward independently.
Transparent Scope Agreements
Before any work begins, we agree in writing on exactly what will be delivered, within what timeframe, and at what cost. There are no hidden additions.
AI Integration in Hong Kong's Business Community
Hong Kong's business landscape is shaped by operator-owned firms, multi-generation family companies, and highly regulated financial sector intermediaries. Each of these business types faces different pressures, different regulatory environments, and different relationships with the idea of adopting new working methods.
Jasmine Relay addresses this directly. Rather than positioning AI as a universal answer, we approach each client's situation as its own question. The F&B operator who needs consistent promotional copy across fifteen outlets has a fundamentally different challenge from the securities firm that wants to reduce the administrative burden on its onboarding team — and we treat those challenges differently.
Our knowledge is grounded in years of working with local businesses. We understand the staffing cultures, the approval hierarchies, the seasonal pressures of Hong Kong's hospitality trade, and the compliance sensitivities of its financial sector. That understanding informs how we build every workflow we deliver.
Ready to Talk Through What You Need?
There is no obligation in a first conversation. Share what your business does and what is currently taking up time it shouldn't — we will take it from there.
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